UTM Link Builder
Tag campaign URLs with source, medium and campaign parameters.
About the UTM Link Builder
The UTM Builder adds campaign tracking parameters — source, medium, campaign, term and content — to any link, so visits from a specific email, ad or post show up clearly in your analytics. Consistent UTMs are what let you tell which channel actually drove a result.
Frequently asked questions
Source is where the traffic comes from, like a specific newsletter or facebook; medium is the type of channel, like email, cpc or social. Keeping them consistent is what makes reports readable later.
No. Tagging links between pages of your own site overwrites the original campaign data in analytics, so a visitor's real source gets lost. Use UTMs only on links pointing into your site from outside.